Category Press

Ketch and SafeGuard Privacy Announce Partnership

Two industry innovators will join together to offer best-in-breed solutions for Programmatic Privacy™ and program management

SAN FRANCISCO, CA (October 20, 2021) Ketch, the next generation data control platform for privacy, governance and security, today announced it has formed a strategic partnership with SafeGuard Privacy. SafeGuard Privacy offers the world’s only platform for managing privacy compliance internally, as well as managing it across a company’s network of vendors. Through this partnership, the two companies will offer an end-to-end solution for Programmatic Privacy™ and program management.

Privacy regulations are long on rules but short on tools, and that means companies today struggle to comply with the explosion of privacy laws. Chief compliance officers desperately need solutions that streamline and automate their entire privacy programs so that they can retire their risk-prone and manual processes.

Ketch is the only company to offer Programmatic Privacy™, compliance and governance. The company has built easy tools to manage evolving regulations, deploy global privacy notices, and automate consent. SafeGuard Privacy’s goal is to make demonstrating compliance easy. Its platform features comprehensive assessment questionnaires paired with plain-English commentary that enable chief compliance officers or product managers alike to answer once and share everywhere. Its Vendor Compliance Hub allows companies to assess and manage third-party vendor compliance, as required by GDPR and CCPA, in a fully auditable manner.

By offering their solutions together as a bundle, Ketch and SafeGuard Privacy have made it easier than ever for ethical companies to take full control of their privacy programs, and to do so in a way that’s automated and easily auditable. Through this partnership, customers will receive:

  • Data mapping and classification;
  • Templates of critical documents, such as privacy policies and Privacy Impact Assessments, developed by SafeGuard Privacy’s expert privacy legal team;
  • Compliance and gap assessments for businesses and their ecosystem of vendors to help them identify and resolve any issues that require addressing;
  • Orchestration of privacy signals and end-to-end data subject request (DSR) fulfillment across the data ecosystem: When a consumer requests a change or an update in the use of their data, the Ketch platform will automatically ensure that request percolates throughout the company’s ecosystem and that the consumer’s wishes are honored throughout;
  • Simplified auditing and data forensics. 

“I'm excited to see these two great companies come together in offering a comprehensive solution for privacy and vendor compliance," said Alex Ritchie, Product Manager for Privacy & Policy at AdColony — A Digital Turbine Company. "It can be a complicated and nuanced undertaking for digital organizations to manage compliance across vendors and owned inventories, and effective, comprehensive solutions can only help organizations manage those complexities. It's an important piece of the puzzle for ethical tech companies to fully comply with privacy laws."

This joint partnership is a huge step forward in the advancement of privacy program management and automation for all companies. The pace of regulations continues to accelerate and companies need more turnkey solutions to secure and comply globally. Ketch and Safeguard Privacy make it easy for companies to quickly adapt to changing regulations and audit their compliance. 

About Ketch

Ketch is the leading data control company for Programmatic Privacy™ and governance. The company was founded in 2020 by data management veterans and serial entrepreneurs who successfully built and scaled enterprise systems for world-leaders like Salesforce and Microsoft. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers comprehensive data privacy, governance, and security to organizations seeking to protect data, build trust with consumers, and successfully compete in data-driven markets. Thanks to Ketch’s ability to dynamically adapt to the ever-changing legal landscape, customers can future-proof their businesses while cutting operational and privacy engineering costs by 80%. More information is available at www.ketch.com.

About SafeGuard Privacy

Founded in 2018 by technology and privacy experts, SafeGuard Privacy offers the first platform for comprehensive privacy compliance management and collaboration. A key feature of the platform is its comprehensive and independent assessments that evaluate a company’s privacy programs and guides them on their path to compliance. Its management and governance tools, including policy wizards, training, secure document storage, real-time reporting, and true auditing features empower businesses with everything they need to mitigate risk and demonstrate compliance — all while saving time and money. In addition, The Vendor Compliance Hub solves the industry RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit www.safeguardprivacy.com.

 

MEDIA CONTACTS:

Bonnie Moss

Moss Networks

bonnie@mossnetworks.com

 

Lana McGilvray

Purpose Worldwide for SafeGuard Privacy 

lana@purposenorthamerica.com 

512.970.310




Qonsent Officially Launches as The First Data Privacy Consent Solution for Both Consumers and Brands

Seasoned C-level Media & Tech executives form next-generation privacy & consent engagement platform, partner with Ketch and other industry leaders to reshape data privacy landscape

NEW YORK—September 30, 2021—Qonsent, the first data privacy enablement and engagement platform built for consumers, enables brands to build a trusted and ethical relationship with consumers by creating a new set of data permissioning tools. As part of this suite of solutions, the team is also announcing two significant partnerships—with Ketch, the leading platform for programmatic privacy, governance, and security, and a pending partnership with TransUnion, a global consumer information and insights company.  

“TransUnion has enabled businesses and consumers to transact with trust for over fifty years. We look forward to be able to support Qonsent’s push to provide transparency and control for consumers in where and how their data is used,” said Frans Vermeulen VP Market Development Media & Entertainment Vertical at TransUnion.

A recent eMarketer report illustrates growing concerns with data privacy “...concurrent forces have now reached an inflection point, making privacy a competitive differentiator. Shifts in the market demand from privacy, consumer norms, regulations, and product design suggest that the time has come for technology companies to actually make progress in building consumer trust and differentiating on privacy practices.” The report goes on to highlight that nearly nine out of 10 consumers care about their data privacy and that three out of 10 consumers worldwide have switched providers due to concerns with those companies' data policies or data-sharing practices. More recently, there have been various state governments such as California and Colorado, (with all states starting to follow suit) working to push through legislation that addresses the issue of brands gaining first-person direct consent to use consumer data. All of these things illustrate a chaotic fragmented approach.

“There’s no doubt that new laws were put in place to allow consumers to understand how their personal information is being used, but despite laws moving the control back to the consumers, there are no tools for consumers to take advantage of these laws,” said Jesse Redniss, CEO & Co-Founder, Qonsent. “While others may have tried to address these concerns over the years, it became abundantly clear to us that there is still a large divide and lack of understanding of what’s doable. With new laws becoming effective imminently, our technology agnostic solution will provide brands with the least disruptive approach to rebuilding their first party data relationship with consumers through their existing marketing practices and technology.”

In addition to the solution’s availability starting in November, the company is announcing two crucial partnerships that allow for the two-way connection (platform) between brands and consumers to understand exactly how brands collect, store, and utilize consumer data. The SmartQontract from Qonsent, powered by the dynamic ledger created with Ketch, gives consumers a new level of control over their personal identifiable information (PII) data shared with brands while benefiting from clearly stated terms of data use. Additionally, brands will leverage the Qonsent real-time ID validation enabled by TransUnion. By developing integrations with Ketch and TransUnion the Qonsent team is underpinning its offering with crucial real-time automated capabilities to not only ensure all brands are staying compliant with the latest data privacy laws but ensuring an explicit first-person, frictionless, real-time match. 

Consumers are expecting brands to be open and transparent about their data practices and honor their privacy choices. At Ketch our platform offers a rich set of APIs and enabling infrastructure to unlock transparent privacy experiences.” said Tom Chavez, CEO and Co-Founder of Ketch. “By partnering with Qonsent our combined approach ensures the power is squarely back in the consumers hands, while providing better privacy tools for brands.”

The Qonsent product encompasses a back-end data privacy platform, B2B services, and a consumer app that will be familiar to consumers as it looks and feels like a traditional wallet app. Additional ways for brands and publishers to use the solution, include:

  • Qonsent-in API embed creator—enabling developers to implement dynamic data privacy solutions directly into their offerings at the moment of value exchange. 
  • SmartQontract composer—allows consumers to understand what they are agreeing to in plain language terms and creates a 2-way agreement and record of each Consent election. With our partners at Ketch, these terms sit on a Ledger to govern usage and access.
  • Real-time ID Validation and match linking—with TransUnion’s Identity Graph integration, Qonsent ensures explicit first-person, real-time ID verification.
  • Resolution manager—highlighting disparities and suggesting actions.

The solution is also easy to integrate and deploy with current popular SaaS platforms like Salesforce, Snowflake, Oracle, Adobe, and Amazon Web Services to provide a turn-key solution for marketers. 

About Qonsent

Qonsent was founded in 2021 by leading visionaries from media, marketing, technology, legal, and security industries to build tools that enable consumers to manage and control their personal information as they interact with companies that want to use that data. The services offered by the company encompass both B2B services and consumer-facing solutions, including Qonsent-in API embed creator, SmartQontract, real-time ID validation and match linking, a resolution manager and a Qonsent consumer wallet. Qonsent’s platform can bridge the gaps in the current industry offerings for brands, advertisers, publishers, enterprises, and consumers to solve the data privacy issue in a holistic manner.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.®

A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people.

About Ketch

Ketch is the leading data control company for Programmatic Privacy™ and governance. The company was founded in 2020 by data management veterans and serial entrepreneurs who successfully built and scaled enterprise systems for world-leaders like Salesforce and Microsoft. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers comprehensive data privacy, governance, and security to organizations seeking to protect data, build trust with consumers, and successfully compete in data-driven markets. Thanks to Ketch’s ability to dynamically adapt to the ever-changing legal landscape, customers can future-proof their businesses while cutting operational and privacy engineering costs by 80%. More information is available at www.ketch.com.